our aspiration

Project People aspire to be the go-to partner to enable organisations to unlock their full potential, across the entire value chain of the food industry.

Our purpose is to accelerate and support the transformation across the food and beverage industry by enabling the people, businesses, and ideas that are building the future of food in the GCC and beyond.

client testimonials
UAE HORECA Breakthrough Project

Project People demonstrated outstanding expertise and collaboration throughout our UAE HORECA Breakthrough project. The team invested significant time upfront to align on Twinings’ ambitions within the HORECA channel and identify key gaps in our local market understanding. Their ability to quickly leverage their deep HORECA networks, secure meaningful consumer and customer insights, and translate these into a structured, strategic report was exceptional. The final output was clear, actionable, and rich in insight, directly informing our prioritisation and creative brief development. What truly set Project People apart was their ability to bridge strategy and execution, working at pace without compromising quality. Their team’s specialist knowledge, strong relationships across the HORECA sector, and approachable, passionate nature made them a pleasure to work with. I would have no hesitation in recommending Project People as trusted partners for organisations seeking to drive growth through insight-led strategies in the Food & Beverage industry.

Twinings

3 Year Strategic Roadmap

Project People were highly engaged from the outset and brought real expertise, experience and energy to our strategy project. Their team demonstrated professionalism, strong industry insight and the ability to adapt to our evolving needs throughout the engagement. The process was collaborative and well-structured, supported by experts at every stage who added depth and credibility to the discussions. Their strategic approach enabled us to realign as a senior leadership team and develop a clear 3 year roadmap with defined priorities and ownership. They provided valuable challenge and constructive feedback, ultimately increasing clarity, alignment and pace across the organisation. I would not hesitate to recommend Project People to other industry leaders seeking a trusted, knowledgeable partner.

Chef Middle East

Market Entry Feasibility for Bag-in-Box Solution

Working with Project People was an engaging and highly collaborative experience. The team’s ability to connect directly with key decision-makers across the HORECA sector in the MEA region was particularly impressive. Their deep industry network, combined with extensive HORECA expertise, enabled a clear and factual assessment of the potential for deploying Bag-in-Box solutions in food service. The study delivered practical insight into the market, highlighting that while there is opportunity, it is more limited than initially expected. Project People approached the assignment with professionalism, transparency and agility, helping the organisation move quickly while maintaining quality insight. Their combination of connectivity, market understanding and responsiveness makes them a valuable partner for strategic evaluation and local market engagement. Future collaboration would be welcomed for projects requiring specialist insight and industry access.

SIG Combibloc

Edible Oil Production Plant Optimisation

Our engagement with Project People was seamless and highly impactful. The team took time to understand our needs in depth before visiting, bringing structured thinking and years of hands-on experience to the project. Their ability to grasp our vision quickly and provide both a local and global industry perspective was impressive. Throughout the process, they demonstrated practical insight and flexibility, helping us clarify our production capacity, optimise costs, and even develop a custom sedimentation tank prototype that will provide a real competitive edge. Beyond the project itself, their post-engagement support has been exceptional, offering ongoing guidance and business-related advice that has proved invaluable. What truly sets Project People apart is that they are operators as well as advisors; they understand ground realities and bring real implementation experience. I would wholeheartedly recommend them, especially to growth-stage businesses looking to scale efficiently with minimal investment.

Gramiyaa

WE COVER THE FULL FOOD VALUE CHAIN, END TO END

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Food Retail
ENTERTAINMENT & LEISURE
HOTELS
FOOD TECH
FOOD & DRINK MANUFACTURING
FOOD & DRINK DISTRIBUTION
AGRICULTURE & FARMING
MACHINERY & PACKAGING
INGREDIENTS & FLAVOURS
RESTAURANTS
FOOD & DRINK DISTRIBUTION
AGRICULTURE & FARMING
MACHINERY & PACKAGING
INGREDIENTS & FLAVOURS
RESTAURANTS
Food Retail
ENTERTAINMENT & LEISURE
HOTELS
FOOD TECH
FOOD & DRINK MANUFACTURING
FOOD & DRINK DISTRIBUTION
AGRICULTURE & FARMING
MACHINERY & PACKAGING
INGREDIENTS & FLAVOURS
RESTAURANTS

Who we have delivered for


Project People delivers the insight, talent, and execution to turn your vision into reality, whether you're entering new markets or driving transformation
ABOUT US

Our purpose is to accelerate and support the transformation across. The food and beverage industry by enabling the people, businesses, and ideas that are building the future of food in built to execute & deliver the gcc and beyond.